Board reviews social media reach

The Weatherford College Board of Trustees received an in-depth look at the institution’s growing social media footprint during its regular meeting on Thursday, April 9.

Brent Baker, vice president of institutional advancement, started the presentation by recognizing the creative services department for winning three national awards in the past two years.

“In my nearly 30 years here, that has never happened,” he said. “So, they are cranking out nationally recognized work.”

Crystal Woerly, director of public relations, followed with a report detailing nearly 17 million digital impressions and over one million engagements across the college’s social media platforms over the past 12 months.

“Social media isn’t just where we post announcements. It’s where Weatherford College lives in the daily conversation of our community,” she said. “Every number in this report represents a real person who stopped their scroll and paid attention to Weatherford College. Our job is to make sure they find a college that is responsive, authentic, and worthy of their trust.”

The presentation also touched on the college’s commitment to ADA accessibility, ensuring all video content includes closed captioning and that images contain alt text for visually impaired users.

The board was also greeted by the upgraded “Champ,” WC’s Coyote mascot suit, which Woerly and the Office of Student Life and Development worked on revamping this past year.

In other business, the board:  

• Approved the minutes from the March 12 board meeting. 
• Approved the financial reports ending Feb. 28. 
• Approved the quarterly investment report
• Approved a request for proposals for Coyote Village stair stringer, treads and handrail repairs and replacement.
• Approved a request for proposals for a library air handling unit replacement project.
• Approved the guaranteed maximum price for student overflow parking, Phase 2: paving and drainage, at $1.3 million, about $200,000 less than projected.
• Received written reports from WC Wise County, academics and student services.

In his President’s Report, Dr. Tod Allen Farmer: 

• Announced WC’s second annual Most Promising Place to Work in Community College distinction from the National Institute for Staff and Organizational Development and The EduLedger magazine.
• Announced the recent partnership between WC and UNT Health Fort Worth’s Texas College of Osteopathic Medicine.
• Announced a record 59 WC student-athletes were named Academic All-Conference by the Northern Texas Junior College Athletic Conference.
• Announced the resignations of Helen Dandan, Associate Degree Nursing instructor, and Joseph Garcia, Law Enforcement Academy program coordinator.